This was a mini social media campaign for Lopez Negrete. Our goal was to highlight subgroups in Latino culture that do not get the recognition as often. Despite the awareness of the subgroups existence, we wanted to emphasize what makes them unique. I worked alongside the copywriter to research information regarding each group. With the research we found we made sure to highlight specifics such as recognizable icons who've impacted the latino culture and regions to where it derived from. We created a landing page for each group to inform the audience.